Welcome To Sempo Surveys

…the home of research for Search Engine Marketing Organisation (SEMPO) a global non-profit organisation serving the search engine marketing industry and marketing professionals engaged in it.

Well, we are certainly “going through extremely uncertain times” as UK Chancellor Alistair Darling put it, but is digital and search fairing better than most? SEMPO would love to hear from members and their clients whether you’re experiencing a nibble, a great big bite or bucking the trend during “The Crunch”.

We’d appreciate your participation in this survey and we’ll send a summarised result set to all participants as well as a free membership or two drawn from participants.

  1. 1) Have you recently changed where you spend your marketing budgets in light of the changes in the economic climate?
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  3. 2) Are you considering raising expenditure in search activity because of the economic climate?
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  5. 3) How reliant are you on intent driven marketing like Search for your wider marketing strategy?
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  7. 4) Are you aware of the benefits of synergising your paid and natural search strategies
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  9. 5) Has the richness of the search results and offerings from publishers changed your SEM approach? Please explain
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  11. 6) What would you consider to be the most cost effective form of marketing in a recession?
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  13. 7) What are the main resons for not spending more of your marketing budgets online? (obstacles)
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  15. 8) Do you use SEM for brand as well as direct response?
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  17. 9) To receive a copy of the study and be entered in a draw for free SEMPO membership then please enter your industry sector and email below:
 

News

"Creating a search friendly website isn't rocket science, but it's expensive if you get it wrong"

Dave Robinson
Managing Director
Red Evolution

Links

SEMPO
www.sempo.org

SEMPO UK Blog
www.sempo-uk.org

SEMPO Insitute
www.sempoinstitute.com

Join SEMPO
www.sempo.org/join

Contact

Paul Doleman
Co-Chair
Sempo UK

email:
paul.doleman@icrossing.co.uk

Richard Gregory
Co-Chair
Sempo UK

email:
richard.gregory@latitudegroup.com